Guides
Plain-English website guides for UK small businesses
Practical advice on what a website should cost, how to get found on Google and how to turn visitors into enquiries. Written by Russell at Digital Rebuild in Barry, South Wales.
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Turning visitors into enquiries
What to put on a small business homepage, in the right order
Your homepage has seconds to answer a visitor's questions. Here's what to put on it, section by section, in the order customers actually look for things.
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Website costs and planning
Wix, Squarespace or a custom website for a small business?
Website builders and custom sites both work. Compare them on cost over three years, how much time they'll take you, and what happens if you want to leave.
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Getting found on Google
How to get more Google reviews without breaking the rules
Most happy customers never leave a review because nobody makes it easy. When to ask, what to send, and the review tactics Google removes or penalises.
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Turning visitors into enquiries
What a plumber's website needs to win more local jobs
A page-by-page guide to a plumbing and heating website that gets calls: what to put on each page, what customers check before ringing, and what to leave out.
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Website costs and planning
Do I need a website if I have a Facebook page?
Facebook is free and your customers are on it, so why pay for a website? An honest look at what each one does well, and when Facebook alone is enough.
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Getting found on Google
Google Business Profile for tradespeople: a UK set-up guide
A plain-English Google Business Profile guide for UK trades: hiding your home address, picking categories, the name mistake that gets profiles suspended.
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Turning visitors into enquiries
Website getting visitors but no enquiries? Where to look
People visit your website but nobody calls or emails. Follow a visitor's first 30 seconds to find where they give up, then fix those spots in order.
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Getting found on Google
Why isn't my business showing on Google? What to check first
Your business doesn't appear on Google. Work out which of the three problems you have, then follow the checks in order, starting with the free ones.
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Website costs and planning
How much does a small business website cost in the UK?
What a UK small business website really costs: the one-off build, the yearly bills nobody mentions, and how to compare quotes that look nothing alike.